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A nondescript stretch of State Road in Northeast Philadelphia will be broadcast to millions of viewers around the globe in a Super Bowl LV commercial starring Four Seasons Total Landscaping.
The ad for Fiverr, an online marketplace that connects freelancers to businesses with available gigs, is set in the now-infamous parking lot where Rudy Giuliani held a Trump campaign press conference just as the presidential race was being called for President Joe Biden.
With the tagline “Small biz goes big,” the SB55 spot reportedly features Total Landscaping co-owner Marie Siravo herself.
The family-owned business seized on their unexpected fame and turned it into a positive opportunity, launching a line of merchandise, joking with fans on social media, and collaborating with the West Philadelphia Skills Initiative on a paid training program for city residents looking to get into the industry.
In the teaser for the Fiverr commercial, the camera starts focused on the same green garage walls and multi pane windows that formed the backdrop to the campaign event.
It’s early morning, according to the scene’s low-lit sky, chirping birds, and barking dogs. With some creaks and bangs, the garage slowly begins to open. The music swells, and a glow peeks out from behind the rollup door, like a scene from the X-Files.
The door opens fully to reveal a silhouetted woman (Siravo?) standing behind a desk at the front of a long, Deep Space 9-style corridor.
What comes next? If you’re someone who watches the Super Bowl for the ads, you’ll soon find out.
Since the November weekend that put it on the global map, the 29-year-old family gardening business has been featured in a viral charity run, become a popular site for proposals and engagement photos, become the subject of international sculpture art, and been written about in nearly major English language news publication, plus many others.
The Lombardi Trophy tilt between former Temple FB coach Bruce Arians with the Tom Brady-led Buccaneers and former Eagles head coach Andy Reid with the Patrick Mahomes-led Chiefs goes down Sunday, Feb. 7, with kickoff at 6:30 p.m.
With more than 100 million viewers expected, the Big Game will be Total Landscaping’s biggest splash yet.
Its online merch shop is currently “closed,” with a teaser to look for something cool come Super Bowl Sunday.