Saturday, February 27, 2021
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Live Updates: Watch Super Bowl 2021 Commercials as They’re Released



This year’s Super Bowl will bring ads from Bud Light, Cheetos, Robinhood, Chipotle, Pringles and many more. Follow along for more on the ads and watch them again after they play on the game.

General Motors’ ‘No way Norway’

GM

Will Ferrell will star in GM’s upcoming Super Bowl commercial, an extension of the company’s “Everybody In” ad campaign for EVs.

GM enlisted actor Will Ferrell for its Super Bowl ad, called “No Way Norway.” More than half of the vehicles sold in Norway are all-electric, and GM is promoting its all-electric vehicle efforts, including its plans to launch 30 new models globally by 2025.

The company’s chief marketing officer Deborah Wahl said the company hopes the ad will “keep the momentum going” for the automaker following recent announcements about EVs. It’s an extension of the company’s new “Everyone In” marketing campaign meant to encourage the adoption of all-electric vehicles.

The company worked with McCann Worldgroup for the spot. Read more on the campaign here.

Watch it here:

Michael Wayland

First look at M. Night Shyamalan’s “Old”

Viewers got a first look at M. Night Shyamalan’s next movie on Sunday. “Old” is the director’s first theatrical feature since 2019’s “Glass.”

“Old” centers around a group of people who find a dead body on the beach and slowly realize there is something unnaturally happening in the area.

Watch the ad:

— Sarah Whitten

Doritos’ ‘Flat Matthew’

Source: Doritos

Doritos’ Super Bowl 2021 ad, called “Flat Matthew”

Doritos’ ad, “Flat Matthew,” shows Matthew McConaughey as a 2D version of himself. That is, until he eats Doritos 3D. The Frito-Lay brand worked with Goodby, Silverstein & Partners on the spot.

Watch the ad here:

Megan Graham

‘The Falcon and the Winter Soldier’ on Disney+

Disney released a teaser trailer for its upcoming Disney+ series “The Falcon and the Winter Solider” during the first quarter of Sunday’s game.

The show is the second Marvel TV production for the streaming service and is slated for debut on March 19, 2021. A full-length trailer was released on social media and YouTube.

Watch the ad here:

— Sarah Whitten

DoorDash’s “The Neighborhood”

DoorDash

DoorDash’s Super Bowl ad, “The Neighborhood.”

DoorDash is one of the many newcomer advertisers on this year’s game. The ad features “Sesame Street” characters and Daveed Diggs highlighting items like paper towels (or yes, cookies) that it can deliver. The company last year began offering more convenience items, household supplies and other health and wellness products during the pandemic, when people were trying to limit their grocery store trips. 

Watch the ad here:

Megan Graham

Shift4 Payments’ ad for civilian space mission Inspiration4

Inspiration4 Super Bowl ad.

Inspiration4 Super Bowl ad.

Last week, SpaceX announced it wiull launch four private individuals on a Crew Dragon capsule into orbit around the Earth, dubbed “the world’s first all-civilian mission.” The spacecraft will be commanded by Jared Isaacman, the founder and CEO of Shift4 Payments.

“You can be onboard,” the ad voiceover reads for Inspiration4’s Super Bowl ad. It prompts viewers to visit Inspiration4.com for a chance to go to space. The spot was done with Known Studios.

Watch the ad here:

Megan Graham

Logitech’s ‘Defy Logic’

Still from Logitech's 2021 Super Bowl ad.

YouTube

Still from Logitech’s 2021 Super Bowl ad.

Consumer tech company Logitech is another first-time Super Bowl advertiser with its 60-second spot “Defy Logic.” The ad features Lil Nas X and his new song, “Montero (Call Me By Your Name).”

Watch the ad here:

Megan Graham

M&M’s ‘Come Together’

Still from M&M’s Super Bowl ad “Come Together.”

Mars Wrigley brand M&M’s ad features actor Dan Levy. The company says the spot “features a variety of relatable ‘wow, I really shouldn’t have done that’ scenarios and the people in them choosing to make it better with a bag of M&M’s.”

The ad, called “Come Together,” was done with BBDO New York.

Watch the ad here:

Megan Graham

This year’s game brings a long list of new advertisers to the game

The Robinhood application on a smartphone.

Bloomberg | Bloomberg | Getty Images

The Robinhood application on a smartphone.

An ever-growing list of newcomers will be shelling out roughly $5.5 million for a 30-second commercial on this year’s game. Among them: trading app Robinhood; freelance worker platform Fiverr; online food delivery company DoorDash; used car company Vroom; resale platform Mercari; gardening supplier Scotts Miracle-Gro; employment website Indeed; online betting company DraftKings; restaurant chain ChipotleKimberly-Clark‘s Huggies; and mayonnaise brand Hellman’s, owned by Unilever.

Many of these companies are coming off a successful stay-at-home year and looking to build on that momentum by appearing on the game.

“Some of these are companies that have grown significantly during the pandemic, and they’re looking to take that momentum and use this big Super Bowl moment as a launching point to get to the next level of brand awareness,” said Lee Newman, CEO of Interpublic Group agency MullenLowe U.S. “Traditionally, the Super Bowl has been a vehicle to make that transition into becoming more of a household name, and this year will be no different.”

Read more about the newcomers to the Super Bowl ad lineup here.

This year’s Super Bowl ads: Lots of humor, but the reality of the moment still looms large

Still from Scotts Miracle-Gro Super Bowl commercial.

YouTube

Still from Scotts Miracle-Gro Super Bowl commercial.

Advertisers appearing on the game tonight have to manage the right tone in a different kind of year.

Some Super Bowl advertisers will weigh in on the reality of the moment while trying not to be offensive. Many others are forging ahead with lighthearted humor, while some are going a practical route, showing how their technology can help in a stay-at-home world.

“I can’t remember a previous time where we had so much else going on in our country and in the world,” said Derek Rucker, who teaches advertising strategy at Northwestern University’s Kellogg School of Management. “You have an environment with the pandemic, you have a change in presidency, you have social justice movements. What that means is there are a lot of hot button or trigger issues…”

Read more on the tone of this year’s Super Bowl ads here.

Megan Graham

Want to get a head start on watching the ads? Watch the pre-released spots here

Still from Uber Eats Super Bowl 2021 ad.

Uber Eats

Still from Uber Eats Super Bowl 2021 ad.

This year’s slate of advertisers on the CBS Super Bowl broadcast will include VroomToyotaProcter & Gamble‘s Tide, M&Ms, PepsiCo‘s Cheetos and Doritos, Fiverr, Kellogg‘s Pringles, Intuit‘s TurboTax and many more.

Watch the Super Bowl commercials that have already been released here. During the game, we’ll be updating this blog with more on the ads as they run.

Megan Graham

Also on CNBC

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