Most under 30s don’t vote in the United States. This year however, in a contest between two septuagenarians, experts predict a record number of younger Americans will cast ballots — a development that could tip the result.
With universities closed and millions at home due to the coronavirus pandemic, innovative virtual campaigns are using social media influencers, TikTok dances, video games and Zoom talks, as well as text messages and calls, to mobilize young voters.
Singers Taylor Swift, Selena Gomez, Billie Eilish and Cardi B are also encouraging them to have their say.
Eighteen to 29-year-olds represent around 20 percent of the US electorate. But just half of those eligible in that age group cast ballots when Donald Trump was elected in 2016.