A bright new way to give to local charities in LOVE Park

PHILADELPHIA (KYW Newsradio) — If you’ve been in Center City lately, it’s easy to see LOVE Park has a new holiday look.

In the heart of it, there’s a 27-foot-tall Christmas present that’s encouraging people to swipe their debit card and give a few dollars to some local organizations.

“The present is going to change colors, different patterns, different styles,” said Marc Wilken, director of Parks & Recreation’s Concessions Management Unit. “The more you give, the more it will change.”

Donations go to the nonprofit Project HOME, an organization that helps the city’s homeless, or Philly Parks. “It’s meant to be both an interactive playful take on the holidays, but also to encourage folks to give to some great causes,” Wilken said. He added that this giving and visual experience is one of a kind in the United States.

Related: Pair of pop-up markets bring holiday cheer to Center City

“You’ll be able to see it from City Hall down to the Art Museum,” he said, “so we’re really excited to see everyone come out and experience it.”

This is the second year for the giant gift. Wilken described some of the changes in presentation. “This year there’s going to be 15 changing patterns,” he said. “The bow is actually bigger this year. We added more lights. We think people are going to really be mesmerized.”

Last year, Wilken said, the present was able to raise $13,000. They hope to surpass that number this year.

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