PHILADELPHIA (KYW Newsradio) — A new name is in the works for SugarHouse Casino: It’ll be called Rivers Casino Philadelphia.
The owner, Rush Street Gaming, said the rebranding is designed to bring the Fishtown property in line with its other casinos across the country. Other sister casinos are based in Pittsburgh, the greater Chicago area, and Schenectady, New York.
“Keeping pace with the changing landscape has been paramount to our success,” said Greg Carlin, CEO of SugarHouse Casino and Rush Street Gaming, in a statement. “Creating a unified brand is another example of how we’re anticipating and responding to the competitive market for gaming.”
SugarHouse Casino opened in 2010, and it went through a $164 million expansion in 2016.
The name is expected to debut this fall, along with $15 million in upgrades, including a new sportsbook, restaurant, and mobile sports betting and online gaming.
PlaySugarHouse.com will also align with the Rivers brand later this year.