When the parents of a teen murdered in America’s deadliest high school shooting were approached by an advertising agency to digitally resurrect their son for an election video, they didn’t hesitate for a moment.
“You’re interviewing parents of a kid that was murdered inside his school,” said Manuel Oliver, the father of Joaquin Oliver whose life ended at the age of 17 on February 14, 2018.
“So, in order for us to feel impressed, it’s really hard. The bar is very high. We said yes, immediately.”
Joaquin was one of 17 people killed that day at the Marjory Stoneman Douglas High School in Parkland, Florida by a former student.